With the increasing interest of the world's electronic giants in the Automobile market, the rumors of an Apple i-Car have been flooding in for long now. It all began with an assumptive report from The Wall Street Journal that
spread like wildfire across the media world. This report was ignited by a story that Apple employed a team of 1000 engineers for an automotive project. But how true is this story?
Actually, Apple hired around 640 employees with salutary experience in
automobile industry. It was also observed that a considerable
percentage of this team left Tesla to join the American electronic
major. Apple hired these professionals by paying hefty. That
include a package of around $250, 000 and approx. 60 per cent raise from
what Tesla was offering them. A few others came from Mercedes-Benz’s
Research and Development unit. Sources even said the project is
currently being led by Steve Zadesky who was formerly with Ford.
These reports are more than enough to confirm that an Apple car is en
route. Also, a car registered to Apple was recently seen riding across
American streets along with 4 cameras over its roof. This ignited the
idea of self-driven car from Apple. Though, the thought is strongly
contradicted by the fact that the company has its own Google maps kind
of thing and might be collecting information for Street View type of
images.
There is also evidence that Apple has filed some patents related to
some new technology in cars in last 7-8 years. For e.g., in year 2009,
Apple filed patent for a “programmable tactile touch screen display and
man-machine interfaces for improved vehicle instrumentation and
telematics”. However, patent for an electric car is yet to be
registered by the company.
There is a strong possibility that the
earlier patents were just related to new car technologies that aid in
better synchronization of iPhones with car’s systems. But the fact that
contradicts this line of thought is why would an electronic major hire
1000 automobile engineer unless it aims to build a new car.
There are two strong possibilities for this either the company is
developing a highly innovative system to control cars or it is building
an electric car. Whatever it is, we believe that it will be a strong
milestone that will pave path for new revolutions in automotive
industry.
However, the big question is, what will the interest of these electronic giants be on the already existing automobile giants? Would this eventually lead to the death of fuel and gas powered engines? Only time shall tell.
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