The Impressive Apple Watch - Not An Advancement In Wearable Technological, Just Another Ornament.

 The Apple Watch is the latest news on the world's wearable technology. Apple has hit the world in a grand style with its luxury wearable technology, Apple Watch. However, not much could be said about the affordability of this exciting wearable device. Is this watch really worth the trouble? Is it really a technological advancement in wearable technology?

The Apple Watch is made of parts found on other smart watches, and performs some perhaps unnecessary tasks. I don't actually want to make phone calls on my wrist, and while Apple's third-party SDK is the most appealing wearable SDK yet, it's all potential. The components aren't there yet for an effortless wearable experience.

Nobody can really solve the technology problems of smart watches right now, so Apple is attacking the marketing issue from from a cultural perspective. The $10,000 gold Apple Watch isn't a gold-plated gadget; it is a gold status object that just happens to be a gadget, and an attempt to maintain Apple's status as a luxury brand.

Ahrendts, now Apple's director of retail, turned Burberry into a fashion status brand. She understands that to be truly aspirational, you need products that not everyone can buy.

"In luxury, ubiquity will kill you—it means you're not really luxury anymore. And we were becoming ubiquitous," she once told the Harvard Business Review about Burberry. The world's No. 1 smartphone balances gently on the fence between luxury and ubiquity, between being a status object and a universally needed tool. The gold Apple Watch helps re-weight those scales.

You can then go down a rabbit hole and try to figure out how many people make more than $2 million in China, but it's irrelevant, because the Apple Watch there is designed to be about status, not income. It will be given as gifts from officials to their mistresses, and from businessmen to officials. It is designed to be a form of status currency.

It's interesting that the watch's other most striking feature is also social: the touch communication. Insanely intimate (especially with the heartbeat) it's designed to make Apple watches be sold in groups of two, at least.

For the watch to require an iPhone can also be seen as a plus, rather than a minus. The goal is to sell as many Apple products as possible. Especially in China, where Apple is losing some prestige as a phone brand to local rivals like Xiaomi and Huawei, the aspirational watch could now put the aspirational phone back in the hands of taste leaders like China's First Lady, Peng Liyuan, who was recently seen holding a ZTE Nubia.
I'd never buy an Apple Watch, but it isn't for me. It's not my style. But make no mistake: style is what it's all about.

The nut from the shell is that Apple watch is just for Luxury and not really a technological advancement.

pcmag.com